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Recruiting
New Dancers Word
of mouth along with business card size info flyers Newspapers
(particularly special articles) Radio
(Do we have a free community service announcements segment available?) Demos
with flyers Brochures,
business cards Flyers
at various community locations TV
(Jerry Junck (a caller) says you should stay off TV unless,
Your looking good, i.e., Young and beautiful.
Well at least beautiful. Signs,
posters Ads
in local square dance media Ask
each current member to give the club 4 possible couples and or singles that might
be interested. Give
each member a list of possible places to find them; Such
as church, school, doctors offices, service people you are in contact with
(postal workers, UPS and Fed Ex delivery people or the nice folks at the dry
cleaners, clubs or hobby groups you are a member of, work, folks you have met
traveling or taken a class with, your teachers, instructors or students, fellow
volunteers, the fellow who fit you ski boots, and the plumber. As
names are collected through out the recruiting period add them to a data base so
they can be contacted personally by phone, Email and snail mail. The data base
should contain, name, phone, mailing address and if possible the E-mail address. A
welcome letter should be sent within 10 days of the name being added t the list.
The next 3 mailings are newsletters written to prospective dancers 2 ½ months,
1 ½ months and 2 weeks before the lessons commence. Include information on when
where and the cost of the lessons. They should introduce the fun fellowship and
benefits and how lessons are conducted, A
phone call to collect the necessary information may be needed and a phone call
or Email should be made the week prior to lessons telling them how much we are
looking forward to them joining us for lessons or a beginners hoe down to
introduce them to the activity. The people calling should be knowledgeable about
costs, methods of payment, schedule, location and other class details. Ask
if they have any questions and perhaps offer to pick them up and take them to
the lesson. Second
phone call should be made after their first lesson to encourage them to continue
and tell them how much we enjoyed dancing with them. If
someone has been sent the new dancer news letters and didn’t show up for
lessons they should also be contacted and encouraged to come to the next lesson. Personal contact has proven to be the
most successful way of recruiting and maintaining dancers. This program’s
objective is to build a quality list of prospective students and to convert that
list into students, all by personal contact. Names collected without phone
numbers or Email addresses gave a 0% return. Think
outside the box! Try
recruiting at your Doctor’s office. Square dancing provides low impact aerobic
exercise in a non threatening friendly atmosphere. It’s fun! You meet nice
people you can do it as a couple and don’t need to know how to dance! This is
just the ticket for those patients with diabetes, heart problems or obesity.
And it’s a jump start for those who don’t like to exercise. How
about contacting home schoolers, square dance has been certified in several
states for filling the Phys Ed requirement demanded by many curriculums. |
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